January 8, 2024

Originality in the Age of AI: The Summit Strategy Promise

“The true sign of intelligence is not knowledge but imagination.”

- Albert Einstein

The strength of Summit Strategy is in our team.

It’s not in our technology (which we prioritize implementing the latest and state-of-the-art), it’s not in tools we use (which all allow us to operate more efficiently), and it’s not in the industry-leading customer service we provide our clients (which is second to none).

The strength of Summit Strategy is in the experienced and expert team members providing you with game-changing, customized marketing and proposal development that empowers B2B + B2G professional services firms to reach sustainable, impactful growth. The products and services we provide come from our expertise as professionals and our experiences as human beings.

At our core, we’re a company powered by the collective imagination of our team.

Generative AI (GenAI) has grown and progressed exponentially, and this progress has shown the potential to revolutionize so many aspects of work across every industry.

But while we embrace technology and the advances that make us better at what we do, we want to be clear when it comes to AI and the services we provide for our clients.

Every single piece of content you receive from Summit Strategy, whether it’s written or designed, will always be 100% original and custom. We believe our powerful combination of strategic planning, proposal support, branding, marketing, and best practices training services help our clients win more business and reach new heights. When you work with Summit Strategy, you expect and deserve unique, custom work that reflects your individual vision, brand identity, and strategy.

And we guarantee that’s exactly what you’ll get.

No matter the project, you can trust that we’re providing customized, original content with deliverables like:

  • Logo development
  • Proposals
  • Brand identity + messaging
  • Marketing collateral
  • Marketing campaign content
  • Thought leadership content (blogs, white papers, case studies)

As AI continues to evolve and expand, we may use it as a tool to support our work to:

  • Spark inspiration + jump-start ideas
  • Check for grammatical errors
  • Transcribe interviews
  • Provide SEO recommendations

We know how important your business is to you and your team, and we work to bring that same level of care to the services we offer. That’s why every time you work with Summit Strategy, you know we’re

bringing our authentic professional selves to your project to provide you with original content that elevates your brand to the extraordinary.

We want to be your guide to gaining the competitive edge that wins more business, and that will always be through the customized content, strategy, and services only Summit Strategy can offer.

Krystn Macomber

CP APMP Fellow, LEED

There’s magic in disrupting the ordinary. This is the philosophy Krystn brings to working with and empowering her clients. With a 20-year track record of helping global professional services enterprises, Krystn is redefining what’s possible for companies looking to elevate their marketing, pursuit, and business development operations. She is an industry leader, award winner, mentor, coach, and highly sought-after speaker.

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