In the fiercely competitive landscape of today's market, simply being good at what you do is no longer sufficient for success. The key to not just surviving but thriving lies in a profound understanding of your own strengths and weaknesses, as well as a strategic insight into your competition. This presentation unveils a comprehensive framework for gaining a competitive edge by deeply understanding your organization’s unique value proposition and leveraging this knowledge against your competitors.

Hope and luck alone aren’t enough to grow your organization and land more contracts —winning more business takes strategic action. As competition increases, you need a game plan beyond subject matter expertise to stay ahead of the pack and come out on top. In this session, discover a treasure trove of tactics to help you get ahead of the RFP, gain a deeper understanding of your clients and their needs, and outshine the competitors. You’ll also learn how to develop proposals that the evaluation committee cannot resist! Success is not an accident. Why hope and lose when you can engage and win?

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Part II:  Forget Hope: Taking Strategic Action for Proposal Success

Hope and luck alone aren’t enough to grow your organization and land more contracts —winning more business takes strategic action. As competition increases, you need a game plan beyond subject matter expertise to stay ahead of the pack and come out on top.

In this session, discover a treasure trove of tactics to help you get ahead of the RFP, gain a deeper understanding of your clients and their needs, and outshine the competitors. You’ll also learn how to develop proposals that the evaluation committee cannot resist! Success is not an accident. Why hope and lose when you can engage and win?

The Power of Storytelling to Win More Business

Proposals don’t have to be a snore-fest! Capturing your audience’s attention is essential in today’s highly competitive landscape, but it doesn’t mean cramming technical jargon and robotic details down your readers’ throats with every sentence. The answer lies in the power of storytelling. Storytelling is a common tactic in marketing, yet often overlooked in proposals. Here's the thing: you can ignite a connection with the agencies reviewing these proposals and making multi-million-dollar investment decisions with persuasive strategy — after all, they’re human too. In this workshop, we'll delve into the psychology of content and storytelling fundamentals, exploring ways to effectively capture and keep your reader's attention with words that persuade and sound like you. You'll discover how to create compelling narratives that connect with your audience and differentiate your proposal from the sea of sameness. Together, we’ll work on prompts to strengthen your skills and find new angles you can use to weave storytelling into your proposals and presentations, igniting interest, differentiating your content from all others, making a lasting impression, and, ultimately, winning more business. Speaking of snore-fest, let’s talk about banking?! Rather than figure it out after you receive that long-awaited contract award, why not create a strategy with your different service providers in advance? We will talk about the partners you need and the timing and items to consider to be financially capable to perform and succeed on your contracts.

Part I: Find Your Foothold: Powerful Pre-RFP Positioning Strategies

Submitting a stellar proposal is vital to winning work, but it's not the only piece of the puzzle! Establishing yourself as a leader in your industry requires a solid understanding of your market and competitors, developing an actionable business plan, and investing in strategic growth tactics.

Powerful positioning is key. Learn proven sales and marketing tactics in this engaging session to start implementing today to stand out from the crowd and position yourself to capture your next big client, contract, or project.

Free to all APMP members, this event explores the capabilities of various bid + proposal industry consultants.

Hope and luck alone aren’t enough to grow your organization and land more contracts —winning more business takes strategic action. As competition increases, you need a game plan beyond subject matter expertise to stay ahead of the pack and come out on top. In this session, discover a treasure trove of tactics to help you get ahead of the RFP, gain a deeper understanding of your clients and their needs, and outshine the competitors. You’ll also learn how to develop proposals that the evaluation committee cannot resist! Success is not an accident. Why hope and lose when you can engage and win?