Upcoming Events

April 14, 2025
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1:00PM ET

Basecamp Briefings: Army MAPS - Breaking Down RFP Draft 4 + Key Takeaways

Host:
Summit Strategy
Speakers:
Krystn Macomber, Donna Creason

The MAPS RFP is evolving. Are you keeping up?

Join us for the next Basecamp Briefings on April 14 at 1 PM ET, where we’ll dive into:

✅ What’s new in Draft 4 and how it impacts your bid strategy

✅ Key insights from the April 2 pre-solicitation conference

✅ Potential risks, opportunities, and next steps for MAPS contenders

The countdown to the final RFP is on. This session will give you critical updates + strategic guidance so you can stay ahead of the competition.

Basecamp Briefings, powered by Summit Strategy, is a no-fluff, straight-talk series that gives GovCon pros the real strategies they need to win. No generic advice. No wasted time. Just the insights that matter.

April 17, 2025
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11:00-1:00PM PT

SAME Orange County April Monthly Event: Pre-Disaster Planning and Post Disaster Recovery

Host:
SAME Orange County
Speakers:

Summit Strategy is proud to sponsor the SAME Orange County April Monthly Event, focused on Pre-Disaster Planning and Post-Disaster Recovery. It’s a timely topic that brings together leaders across the AEC industry to share insight and experience around building resilience before and after disaster strikes.

As a Platinum Sponsor, we’ll give a brief overview of our firm during the event and have materials available for attendees. We value our long-standing connection with the SAME community and look forward to being part of the conversation.

April 21, 2025
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1:00PM ET / 10:00AM PT

Basecamp Briefings: MAS-ter the Game — GSA’s Not Optional Anymore

Host:
Summit Strategy
Speakers:
Krystn Macomber, Carol Turpin, Beth Goode

The GSA Multiple AwardSchedule is becoming the front door to federal contracting. And if you’re not on it (or not using it strategically), you’re already behind.

In this no-fluff session, we’ll break down:

  • Why GSA is being positioned as the government’s “center of excellence”
  • How the MAS is evolving and what that means for you
  • What it actually takes to win business through GSA
  • The common pitfalls in the MAS application - pricing,past performance, T+Cs, and more
  • The biggest mistakes we see contractors make when getting on (or using) the Schedule

If your FY26 pipeline doesn’t include a GSA strategy, you’re doing it wrong. Join us and get your head in the game.

May 1, 2025
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TBD

Navigating Government Market Shifts: Federal + SLED Insights

Host:
Visible Thread
Speakers:
Krystn Macomber

Join Krystn Macomber from Summit Strategy as she explores key trends shaping federal and SLED (State, Local, and Education) markets. Learn how to anticipate policy and funding changes, and walk away with adaptable strategies to stay ahead in a dynamic landscape.

May 8, 2025
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12:00-1:00PM ET

Forming + Leveraging SmallBiz-Compliant Teams + Joint Ventures for Maximum Set-Aside Opportunities

Host:
McCarter + English
Speakers:
Krystn Macomber + Maria Panichelli from McCarter + English

You can’t go far in GovCon without hearing about teaming, joint ventures, or the SBA mentor-protégé program. These strategies can open doors to more contracts – but only if you know how to use them correctly.

In this session, Maria Panichelli, Government Contracts Partner at the law firm of McCarter & English, and Krystn Macomber, Founder + CEO of Summit Strategy, will break down how to form compliant, strategic partnerships that actually help you win.

Maria will cover the legal side of things; she’ll talk about exclusivity and enforceability in teaming agreements, compliant JV structures, and how to avoid common eligibility pitfalls. Krystn will focus on the BD side: how to position partnerships for visibility, align them with agency buying behavior, and use them to strengthen proposals and marketing.

Whether you’re a small business or a large prime, you’ll walk away with practical, actionable guidance to turn these relationships into real revenue.

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Past Events

April 3, 2025
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1:00-2:00PM ET

FED Ain’t the Only Game in Town: How to Win in SLED

Host:
Summit Strategy
Speakers:
Krystn Macomber

Federal contracts are getting frozen, delayed, and straight-up canceled... but that doesn’t mean your revenue has to take a hit. State, Local, and Education (SLED) contracting is a goldmine of opportunities with faster awards, fewer compliance headaches, and a whole lot less red tape.

In this next Basecamp Briefings session, we’re cutting through the noise and getting straight to what matters:

🏔️ How SLED contracts differ from federal work (and why that matters)

🏔️ Where to find legit opportunities... not just RFPs with a winner already picked

🏔️ How to position your business to win (and avoid common rookie mistakes)

🏔️ The tactical steps to start landing SLED contracts NOW

Basecamp Briefings, powered by Summit Strategy, is a no-fluff, straight-talk series that gives GovCon pros the real strategies they need to win. No generic advice. No wasted time. Just the insights that matter.

March 26, 2025
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11:00-11:45AM PT / 2:00-2:45PM ET

Your Roadmap for Success: Navigating the SLED Market

Host:
APMP
Speakers:
Krystn Macomber, Paul Irby from Deltek

Federal contractors often assume their strategies will translate to the state, local, and education (SLED) market, but the reality is more complex. From procurement processes to decision-making dynamics, success in SLED requires a tailored approach.

Join Summit Strategy and Deltek at APMP GovGains as we break down the key differences, common pitfalls, and actionable strategies to help you compete and win more in the SLED space.

March 20, 2025
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10:00-11:00AM PT / 1:00-2:00PM ET

Army MAPS Contract Vehicle – Can You Actually Win?

Host:
Summit Strategy
Speakers:
Krystn Macomber, Donna Creason

Everyone’s watching the Army Marketplace for the Acquisition of Professional Services (MAPS) contract vehicle, but watching isn’t winning. With the RFP expected in April, it’s time to get serious about positioning, teaming, and strategy.

In this no-fluff session, we’re breaking down:

  • What we know about the Army MAPS RFP
  • Key strategies to boost your competitiveness
  • Teaming insights to strengthen your bid
  • Common pitfalls that could take you out of the running

If Army MAPS is on your radar, you can’t afford to miss this.

Basecamp Briefings, powered by Summit Strategy, is your go-to webinar series for bold, unfiltered conversations on what it really takes to win in GovCon.

Save your spot!

March 19, 2025
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10:00-11:00AM CT

Writing a Winning Proposal: Key Elements

Host:
The Catalyst Center
Speakers:
Krystn Macomber

Winning proposals go beyond compliance. They tell a compelling story, align with the agency’s needs, and make it easy for evaluators to say YES. In this workshop, we’re breaking down the must-have elements of a winning proposal, from structuring your response for maximum impact to avoiding the common mistakes that sink your score.

Expect real talk, actionable insights, and strategies that actually work... because in GovCon, second place doesn’t get the contract.

February 27, 2025
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1:00-2:00PM ET

Building a Competitive Edge: Leveraging Certifications and Partnerships

Host:
GovMates
Speakers:
Krystn Macomber

Certifications like SBA 8(a), HUBZone, and SDVOSB can give your business a leg up—but only if you know how to use them to your advantage.

In this webinar, we’re cutting through the fluff and getting straight to the strategies that actually move the needle. You’ll learn how to leverage certifications to land more contracts, form game-changing partnerships and joint ventures, and position your business as the go-to choice for government buyers. We’ll also cover how to market your business effectively, craft capability statements that don’t get ignored, and avoid proposal mistakes that can tank your chances. Plus, we’ll talk about how to get ahead of RFPs instead of scrambling at the last minute.

If you're ready to sharpen your competitive edge and win more work, this session is for you.

February 19, 2025
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3:00 PM - 4:00 PM (GMT-3)

Your 2025 Federal Playbook: Positioning for Contracts + Procurement Wins

Host:
Small Business Administration (SBA)
Speakers:
Krystn Macomber, Carol Turpin

Ready to make 2025 your best year yet?

The federal government’s procurement landscape is gearing up to offer new opportunities, but with those come even stiffer competition. To stay ahead, you need the right strategies to stand out and capture what’s yours.

Join Summit Strategy on February 19, 2025, for an exclusive, actionable webinar that will provide a forward-looking view of key contract vehicles and procurement opportunities expected in the coming year. We'll arm you with the insights and tactics to position your organization for success.

This session will cover:

  • 2025 Opportunities: A sneak peek into the major federal contract vehicles and opportunities that should be on your radar.
  • Positioning for Success: Game-changing strategies to elevate your business and get ahead before the RFPs hit the streets.
  • BD and Capture Best Practices: Pro tips for outmaneuvering the competition with business development and capture strategies that work.
  • Planning for 2025: Tactical advice to make sure your BD and capture efforts are primed for the evolving federal procurement environment.

Whether you're a seasoned federal contractor or stepping into this space for the first time, this session will equip you with the knowledge, tools, and strategies to thrive and win big in 2025.

*Cosponsorship Authorization # 24-52-C. SBA’s participation in this Cosponsored Activity is not an endorsement of the views, opinions, products or services of any Cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made if requested at least two weeks in advance. Contact: Jatavius Williams via email at jatavius.williams@sba.gov Or via phone at 202-941-8071

February 11, 2025
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1:00-2:15PM CT

National 8(a) Association 2025 National Small Business Conference

Host:
National 8(a) Association
Speakers:
Krystn Macomber, and from Bank of America, Christa Williams, Tony Gray, and Dan Boeh

Secrets to Winning Proposals: What Contracting Officers Wish You Knew

Winning a contract often hinges on writing a compelling proposal, yet many businesses struggle with this critical skill. This session offers a unique opportunity to transform your proposal process and increase your chances of success by focusing on what makes proposals stand out to contracting officers—the very people who evaluate and score your submissions.

This session goes beyond basic proposal writing tips. We’ll cover key elements of a winning proposal, such as effectively communicating your value proposition, meeting evaluation criteria, and differentiating your offerings from competitors. You’ll learn how to align your proposals with client needs and present solutions in a way that resonates with decision-makers.

One of the highlights of this session is the chance to hear directly from former government contracting officers. These experts have reviewed thousands of proposals and know exactly what separates winners from the rest. They’ll share insider insights on what evaluators look for, common mistakes to avoid, and how to tailor your approach to meet their expectations. You’ll gain firsthand knowledge of how to address evaluation criteria, craft compelling executive summaries, and steer clear of red flags that can hinder your success.

Attendees will have the opportunity to engage with these experts, asking questions that clarify the complexities of the proposal process. Whether you’re curious about making your proposals more compelling or understanding specific elements that catch evaluators’ attention, this session provides access to insights that are typically out of reach for most businesses.

By the end of the session, you’ll walk away with a set of best practices that you can immediately apply to your next proposal. This is your chance to gain a competitive edge and set your business on a path to success in government contracting. Don’t miss this opportunity to enhance your proposal writing skills and learn directly from those who understand what it takes to win. Join us and discover how to write proposals that clients can’t resist.

January 29, 2025
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Winning Edge Three-Part Workshop Series - Part III

Host:
Small Business Administration (SBA)
Speakers:
Krystn Macomber

Part III: Death by PowerPoint? NO WAY! Keys to Developing Engaging, Interactive, and Attention-Grabbing Presentations

Keeping your audience hooked can feel like an uphill battle in today’s fast-paced world as decreasing attention spans make it increasingly more difficult to present with impact. It’s not just you — some studies even suggest that goldfish have longer attention spans than humans these days.

Even in the goldfish era, you can captivate your audience by conquering the “death by PowerPoint” curse and igniting connection with a compelling narrative.

Whether for an introductory pitch meeting or a coveted shortlist presentation, this session will equip you with the skills to structure your presentations to capture (and retain!) your audience’s attention, incorporate storytelling fundamentals with words that persuade and sound like you, design sophisticated slides (even with little to no design experience!) and so much more. Get ready to grab your audience’s attention and never let go!

Know more about The Winning Edge Workshop Series: Tactics to Outshine Your Competition and Win More Business three-part series.

Cosponsorship Authorization # 24-52-C. SBA’s participation in this Cosponsored Activity is not an endorsement of the views, opinions, products or services of any Cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made if requested at least two weeks in advance. Contact: Jatavius Williams via email at jatavius.williams@sba.gov Or via phone at 202-941-8071.

January 28, 2025
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12:00-1:00PM ET

Your 2025 Federal Playbook: Positioning for Contracts + Procurement Wins

Host:
Veterans Affairs
Speakers:
Krystn Macomber, Carol Turpin

Ready to make 2025 your best year yet?

The federal government’s procurement landscape is gearing up to offer new opportunities, but with those come even stiffer competition. To stay ahead, you need the right strategies to stand out and capture what’s yours.

Join Summit Strategy on January 28, 2025, for an exclusive, actionable webinar that will provide a forward-looking view of key contract vehicles and procurement opportunities expected in the coming year. We'll arm you with the insights and tactics to position your organization for success.

January 22, 2025
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Winning Edge Three-Part Workshop Series - Part II

Host:
Small Business Administration (SBA)
Speakers:
Krystn Macomber

Part II: Forget Hope: Taking Strategic Action for Proposal Success

Hope and luck alone aren’t enough to grow your organization and land more contracts —winning more business takes strategic action. As competition increases, you need a game plan beyond subject matter expertise to stay ahead of the pack and come out on top.

In this session, discover a treasure trove of tactics to help you get ahead of the RFP, gain a deeper understanding of your clients and their needs, and outshine the competitors. You’ll also learn how to develop proposals that the evaluation committee cannot resist! Success is not an accident. Why hope and lose when you can engage and win?

Know more about The Winning Edge Workshop Series: Tactics to Outshine Your Competition and Win More Business three-part series.

Cosponsorship Authorization # 24-52-C. SBA’s participation in this Cosponsored Activity is not an endorsement of the views, opinions, products or services of any Cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made if requested at least two weeks in advance. Contact: Jatavius Williams via email at jatavius.williams@sba.gov Or via phone at 202-941-8071.

January 15, 2025
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Winning Edge Three-Part Workshop Series - Part I

Host:
Small Business Administration (SBA)
Speakers:
Krystn Macomber

Part I: Find Your Foothold: Powerful Pre-RFP Positioning Strategies

Submitting a stellar proposal is vital to winning work, but it's not the only piece of the puzzle! Establishing yourself as a leader in your industry requires a solid understanding of your market and competitors, developing an actionable business plan, and investing in strategic growth tactics.

Powerful positioning is key. Learn proven sales and marketing tactics in this engaging session to start implementing today to stand out from the crowd and position yourself to capture your next big client, contract, or project.

Know more about The Winning Edge Workshop Series: Tactics to Outshine Your Competition and Win More Business three-part series.

Cosponsorship Authorization # 24-52-C. SBA’s participation in this Cosponsored Activity is not an endorsement of the views, opinions, products or services of any Cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made if requested at least two weeks in advance. Contact: Jatavius Williams via email at jatavius.williams@sba.gov Or via phone at 202-941-8071.

November 20, 2024
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November 22, 2024

SAME 2024 Federal Small Business Conference

Host:
Society of American Military Engineers (SAME)
Speakers:

Visit Summit Strategy at Booth #1933

This premier event brings together industry leaders, government agencies, and small businesses to foster collaboration and innovation in the federal marketplace.

Visit us at Booth #1933 to learn more about our comprehensive marketing + proposal solutions designed to drive your business success. Our team will be on hand to discuss how we can support your goals, answer your questions, and showcase our latest offerings.

We look forward to connecting with you and exploring new opportunities for collaboration. See you in San Antonio!

October 14, 2024
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October 16, 2024

AUSA 2024 Annual Meeting + Exposition

Host:
AUSA 2024
Speakers:

The Association of the U.S. Army’s Annual Meeting and Exposition will focus on the theme “Transforming for a Complex World” and showcase the Army’s efforts to innovate and modernize for future challenges.

Top leaders from the U.S. Army and Department of Defense will share insights on the future of national defense. Attendees will explore cutting-edge military technology and equipment from over 700 exhibitors and witness prestigious award ceremonies, including the presentation of the George Catlett Marshall Medal.

The event offers a unique glimpse into the Army’s transformational journey and its approach to navigating a rapidly changing world.

October 2, 2024
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10:00-11:00AM CT

The Catalyst Workshop Series

Host:
The Catalyst Center
Speakers:
Krystn Macomber

Part III: Death by PowerPoint? NO WAY! Keys to Developing Engaging, Interactive, and Attention-Grabbing Presentations

Keeping your audience hooked can feel like an uphill battle in today’s fast-paced world as decreasing attention spans make it increasingly more difficult to present with impact. It’s not just you — some studies even suggest that goldfish have longer attention spans than humans these days.

Even in the goldfish era, you can captivate your audience by conquering the “death by PowerPoint” curse and igniting connection with a compelling narrative.

Whether for an introductory pitch meeting or a coveted shortlist presentation, this session will equip you with the skills to structure your presentations to capture (and retain!) your audience’s attention, incorporate storytelling fundamentals with words that persuade and sound like you, design sophisticated slides (even with little to no design experience!) and so much more. Get ready to grab your audience’s attention and never let go!

June 13, 2024
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8:00-9:00AM PT

Forget Hope: Taking Strategic Action for Proposal Success

Host:
SMPS Arizona Chapter
Speakers:
Krystn Macomber

Hope and luck alone aren’t enough to grow your organization and land more contracts —winning more business takes strategic action. As competition increases, you need a game plan beyond subject matter expertise to stay ahead of the pack and come out on top.

In this session, discover a treasure trove of tactics to help you get ahead of the RFP, gain a deeper understanding of your clients and their needs, and outshine the competitors. You’ll also learn how to develop proposals that the evaluation committee cannot resist! Success is not an accident. Why hope and lose when you can engage and win?

May 15, 2024
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Personal Brand Power: Amplify Your Visibility + Influence

Host:
SMPS Central Florida Chapter
Speakers:
Krystn Macomber

Hey you, yes YOU! Ready to crank up the volume in your professional life?

Imagine if you could bottle your spark and transform it into your personal brand story that elevates your career. This workshop aims to empower you with the tools and strategies needed to build a compelling personal brand that distinguishes you from your peers, positions you as leaders within your field, and leverages LinkedIn to amplify your visibility + influence.

Key Takeaways:

·         Understand the essentials + elements of your personal brand and its significance on your career

·         Identify + articulate your unique value proposition

·         Leverage LinkedIn to enhance your visibility + influence

·         Create a consistent personal brand message

Participants will leave the workshop with a clear roadmap for developing + implementing a personal brand strategy that amplifies their visibility + influence, setting the stage for career advancement and success.

April 30, 2024
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2:00-3:00PM ET

Forget Hope: Taking Strategic Action for Proposal Success

Host:
SBA Georgia District Office
Speakers:
Krystn Macomber

Hope and luck alone aren’t enough to grow your organization and land more contracts —winning more business takes strategic action. As competition increases, you need a game plan beyond subject matter expertise to stay ahead of the pack and come out on top.

In this session, discover a treasure trove of tactics to help you get ahead of the RFP, gain a deeper understanding of your clients and their needs, and outshine the competitors. You’ll also learn how to develop proposals that the evaluation committee cannot resist! Success is not an accident. Why hope and lose when you can engage and win?

April 25, 2024
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9:00-10:00AM PT

Know Yourself and Your Competition

Host:
Unanet
Speakers:
Krystn Macomber and Jacob Borgeson from Unanet

In the fiercely competitive landscape of today's market, simply being good at what you do is no longer sufficient for success. The key to not just surviving but thriving lies in a profound understanding of your own strengths and weaknesses, as well as a strategic insight into your competition. This presentation unveils a comprehensive framework for gaining a competitive edge by deeply understanding your organization’s unique value proposition and leveraging this knowledge against your competitors.

Hope and luck alone aren’t enough to grow your organization and land more contracts —winning more business takes strategic action. As competition increases, you need a game plan beyond subject matter expertise to stay ahead of the pack and come out on top. In this session, discover a treasure trove of tactics to help you get ahead of the RFP, gain a deeper understanding of your clients and their needs, and outshine the competitors. You’ll also learn how to develop proposals that the evaluation committee cannot resist! Success is not an accident. Why hope and lose when you can engage and win?

April 3, 2024
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10:00-11:00AM CT

The Catalyst Workshop Series

Host:
The Catalyst Center
Speakers:
Krystn Macomber

Part II:  Forget Hope: Taking Strategic Action for Proposal Success

Hope and luck alone aren’t enough to grow your organization and land more contracts —winning more business takes strategic action. As competition increases, you need a game plan beyond subject matter expertise to stay ahead of the pack and come out on top.

In this session, discover a treasure trove of tactics to help you get ahead of the RFP, gain a deeper understanding of your clients and their needs, and outshine the competitors. You’ll also learn how to develop proposals that the evaluation committee cannot resist! Success is not an accident. Why hope and lose when you can engage and win?


February 6, 2024
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2:45-3:45PM ET

National Small Business Conference

Host:
National 8(a) Association
Speakers:
Krystn Macomber, Christa Williams from Bank of America

The Power of Storytelling to Win More Business

Proposals don’t have to be a snore-fest! Capturing your audience’s attention is essential in today’s highly competitive landscape, but it doesn’t mean cramming technical jargon and robotic details down your readers’ throats with every sentence. The answer lies in the power of storytelling. Storytelling is a common tactic in marketing, yet often overlooked in proposals. Here's the thing: you can ignite a connection with the agencies reviewing these proposals and making multi-million-dollar investment decisions with persuasive strategy — after all, they’re human too. In this workshop, we'll delve into the psychology of content and storytelling fundamentals, exploring ways to effectively capture and keep your reader's attention with words that persuade and sound like you. You'll discover how to create compelling narratives that connect with your audience and differentiate your proposal from the sea of sameness. Together, we’ll work on prompts to strengthen your skills and find new angles you can use to weave storytelling into your proposals and presentations, igniting interest, differentiating your content from all others, making a lasting impression, and, ultimately, winning more business. Speaking of snore-fest, let’s talk about banking?! Rather than figure it out after you receive that long-awaited contract award, why not create a strategy with your different service providers in advance? We will talk about the partners you need and the timing and items to consider to be financially capable to perform and succeed on your contracts.

January 31, 2024
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10:00-11:00AM CT

The Catalyst Workshop Series

Host:
The Catalyst Center
Speakers:
Krystn Macomber

Part I: Find Your Foothold: Powerful Pre-RFP Positioning Strategies

Submitting a stellar proposal is vital to winning work, but it's not the only piece of the puzzle! Establishing yourself as a leader in your industry requires a solid understanding of your market and competitors, developing an actionable business plan, and investing in strategic growth tactics.

Powerful positioning is key. Learn proven sales and marketing tactics in this engaging session to start implementing today to stand out from the crowd and position yourself to capture your next big client, contract, or project.

January 18, 2024
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1:30PM ET

APMP Consultants Showcase

Host:
APMP
Speakers:
Krystn Macomber

Free to all APMP members, this event explores the capabilities of various bid + proposal industry consultants.

December 13, 2023
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2:00-3:00PM CT

National 8(a) Association Webinar Forget Hope: Taking Strategic Action for Proposal Success

Host:
National 8(a) Association
Speakers:
Krystn Macomber

Hope and luck alone aren’t enough to grow your organization and land more contracts —winning more business takes strategic action. As competition increases, you need a game plan beyond subject matter expertise to stay ahead of the pack and come out on top. In this session, discover a treasure trove of tactics to help you get ahead of the RFP, gain a deeper understanding of your clients and their needs, and outshine the competitors. You’ll also learn how to develop proposals that the evaluation committee cannot resist! Success is not an accident. Why hope and lose when you can engage and win?

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