The Winning Edge Workshop Series

January 15, January 22, and January 29, 2025
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Winning Edge Three-Part Workshop Series
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Host: Small Business Administration (SBA)

• Part I: January 15, 2025
• Part II: January 22, 2025
• Part III: January 29, 2025

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The Winning Edge Workshop Series: Tactics to Outshine Your Competition and Win More Business

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Winning business is a complex process that needs the right approach to navigate successfully and emerge victorious. You must enable your business to gain an edge and get ahead of the curve — or you risk competitors leaving you in the dust.

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This three-part series provides a deep dive into proven strategies that have helped countless organizations across various industries win sought-after government contracts. You’ll learn the key to powerful pre-RFP positioning, the path to winning proposals, and how to develop and deliver compelling presentations that make an impression.

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By the end of this series, you’ll have taken significant steps toward new levels of success and will find yourself inspired, empowered, and ready to elevate your business to new heights.

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Part I: Find Your Foothold: Powerful Pre-RFP Positioning Strategies

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Submitting a stellar proposal is vital to winning work, but it's not the only piece of the puzzle! Establishing yourself as a leader in your industry requires a solid understanding of your market and competitors, developing an actionable business plan, and investing in strategic growth tactics.

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Powerful positioning is key. Learn proven sales and marketing tactics in this engaging session to start implementing today to stand out from the crowd and position yourself to capture your next big client, contract, or project.

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Part II: Forget Hope: Taking Strategic Action for Proposal Success

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Hope and luck alone aren’t enough to grow your organization and land more contracts —winning more business takes strategic action. As competition increases, you need a game plan beyond subject matter expertise to stay ahead of the pack and come out on top.

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In this session, discover a treasure trove of tactics to help you get ahead of the RFP, gain a deeper understanding of your clients and their needs, and outshine the competitors. You’ll also learn how to develop proposals that the evaluation committee cannot resist! Success is not an accident. Why hope and lose when you can engage and win?

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Part III: Death by PowerPoint? NO WAY! Keys to Developing Engaging, Interactive, and Attention-Grabbing Presentations

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Keeping your audience hooked can feel like an uphill battle in today’s fast-paced world as decreasing attention spans make it increasingly more difficult to present with impact. It’s not just you — some studies even suggest that goldfish have longer attention spans than humans these days.

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Even in the goldfish era, you can captivate your audience by conquering the “death by PowerPoint” curse and igniting connection with a compelling narrative.

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Whether for an introductory pitch meeting or a coveted shortlist presentation, this session will equip you with the skills to structure your presentations to capture (and retain!) your audience’s attention, incorporate storytelling fundamentals with words that persuade and sound like you, design sophisticated slides (even with little to no design experience!) and so much more. Get ready to grab your audience’s attention and never let go!

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