The Summit Explorer
Every explorer needs an experienced guide. Whether you’re traversing a mountain or exploring new terrain, a guide will help you reach your destination.
Serving you as a guide is the heartbeat of Summit Strategy. That’s why we’re sharing some of our valuable insight from our experienced, expert team and partners for you to add more tools to your toolbox and take your business to new heights.
Ready to begin your journey to the summit?
Start with our Summit Explorer.
If you’re new to the government contracting space, it doesn’t take long before you start hearing terms like “business development,” “capture,” and “proposal development.” You might think, Aren’t they all just about winning work? The short answer is yes. But understanding the roles each plays in the pursuit process can make a big difference in how you structure your efforts, and, ultimately, your success rate.
Ask yourself, would you rather have “great tasting cookies” or “cookies just like mom used to make”? My mom made some “great tasting cookies” when I was a kid, but that’s probably not true for everyone’s mom. So why would a cookie company advertise “cookies just like mom made” if there’s a reasonable chance it’s not true?
Landing B2B or B2C contracts in an ultra-competitive market can be incredibly challenging. Landing federal contracts (B2G), however, can feel like scaling a mountain over and over. While your pursuit process starts with grand ambitions, it can easily spin out of control quickly and leave you with stale business development efforts – or even cause you to miss an opportunity completely.
Turning chaos into confetti. We’ve made it through the first month of the new year, and it’s time to seriously consider how we’ll be focusing our 2023 energy. Of course, a great way to look forward is first to reflect on where we’ve been.
“Every single function that goes into preparing and winning proposals is extremely important. It’s frankly one of the only ways a business can sustain its size and grow,” says Krystn Macomber, the founder of Summit Strategy.
We’ve always had a clear purpose: to provide integrated marketing + proposal consulting services that empower our clients to stand out and grow strategically and sustainably.
