Krystn brings more than 19 years of experience helping small and large organizations improve performance and operations to create high-performing marketing, pursuit, and business development teams. Often commended for the ability to make an impact in a short period strategically, Krystn successfully cultivates powerful relationships to break down organizational
silos and align goals. She brings a unique client-centric focus to branding and marketing strategies, resulting in significant sales growth and improved win rates. Krystn is the past board chair for the Association of Proposal Management Professionals (APMP), an 11,000-member, $2.5M professional association. She is an advisory board member of the UCI Customer Experience Program. In 2022, the Women Leaders Magazine recognized her as one of their 20 Most Inspiring Women Leaders.
Winning business is a complex process and takes more than subject matter expertise to beat out the ever-increasing competition. Learn tactics to help you get ahead of the RFP, understand your clients and their needs, and develop winning proposals the evaluation committee just can’t say no to.
While submitting a stand-out proposal is one of the crucial steps in winning work, it’s not the ONLY step. Learn the proven sales and marketing tactics you can start implementing today to better position yourself to capture your next big client, contract, or project.
Understanding your market and your competitors, developing an actionable business plan, investing in strategic marketing tactics, and more are all critical elements to positioning yourself as a leader in your industry. Learn proven sales and marketing tactics to better position yourself to capture your next big client, contract or project.
Whether you are an individual looking to build your personal brand or a company looking to leverage social media to win business, learn how to develop a compelling LinkedIn profile, implement a robust thought leadership campaign, and leverage social media channels to get in front of target clients.
Learn tactical tips, tricks, and advice from those who recently left the corporate world to follow their dreams of owning a business.